Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners

BSBMKG609 Mapping and Delivery Guide
Develop a marketing plan

Version 1.0
Issue Date: May 2024


Qualification -
Unit of Competency BSBMKG609 - Develop a marketing plan
Description
Employability Skills
Learning Outcomes and Application This unit describes the skills and knowledge required to research, develop and present a marketing plan for an organisation.It applies to individuals working in senior marketing positions who are responsible for formulating a marketing plan by developing specific marketing strategies and tactics in accordance with the organisation’s overall marketing objectives.Individuals operating at this level may receive input from people working under their supervision who collect information required to devise specific marketing strategies and tactics.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Duration and Setting X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting.
Prerequisites/co-requisites
Competency Field
Development and validation strategy and guide for assessors and learners Student Learning Resources Handouts
Activities 		Slides
PPT 		Assessment 1 Assessment 2 Assessment 3 Assessment 4
Elements of Competency Performance Criteria              
Element: Devise marketing strategies
  • Evaluate marketing opportunity options that address organisational objectives and evaluate their risks and returns in the selection process
  • Develop marketing strategies that address strengths and opportunities within the organisation’s projected capabilities and resources
  • Develop strategies which increase resources or organisational expertise where gaps exist between current capability and marketing objectives
  • Develop feasible marketing strategies and communicate reasons that justifies their selection
  • Ensure strategies align with organisation’s strategic direction
  • Develop a marketing performance review strategy, incorporating appropriate marketing metrics to review the organisational performance against marketing objectives
       
Element: Plan marketing tactics
  • Detail tactics to implement each marketing strategy in terms of scheduling, costing, accountabilities and persons responsible
  • Identify coordination and monitoring mechanisms for scheduled activities
  • Ensure tactics are achievable within organisation’s projected capabilities and budget
  • Ensure tactics meet legal and ethical requirements
  • Ensure tactics provide for ongoing review of performance against objectives and budgets and allow marketing targets to be adjusted if necessary
       
Element: Prepare and present a marketing plan
  • Ensure marketing plan meets organisational, as well as marketing, objectives and incorporates marketing approaches and a strategic marketing mix
  • Ensure marketing plan contains a rationale for objectives and information that supports the choice of strategies and tactics
  • Present marketing plan for approval in the required format and timeframe
  • Adjust marketing plan in response to feedback from key stakeholders and disseminate for implementation within the required timeframe
       


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Devise marketing strategies

1.1 Evaluate marketing opportunity options that address organisational objectives and evaluate their risks and returns in the selection process

1.2 Develop marketing strategies that address strengths and opportunities within the organisation’s projected capabilities and resources

1.3 Develop strategies which increase resources or organisational expertise where gaps exist between current capability and marketing objectives

1.4 Develop feasible marketing strategies and communicate reasons that justifies their selection

1.5 Ensure strategies align with organisation’s strategic direction

1.6 Develop a marketing performance review strategy, incorporating appropriate marketing metrics to review the organisational performance against marketing objectives

2. Plan marketing tactics

2.1 Detail tactics to implement each marketing strategy in terms of scheduling, costing, accountabilities and persons responsible

2.2 Identify coordination and monitoring mechanisms for scheduled activities

2.3 Ensure tactics are achievable within organisation’s projected capabilities and budget

2.4 Ensure tactics meet legal and ethical requirements

2.5 Ensure tactics provide for ongoing review of performance against objectives and budgets and allow marketing targets to be adjusted if necessary

3. Prepare and present a marketing plan

3.1 Ensure marketing plan meets organisational, as well as marketing, objectives and incorporates marketing approaches and a strategic marketing mix

3.2 Ensure marketing plan contains a rationale for objectives and information that supports the choice of strategies and tactics

3.3 Present marketing plan for approval in the required format and timeframe

3.4 Adjust marketing plan in response to feedback from key stakeholders and disseminate for implementation within the required timeframe

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assignment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Devise marketing strategies

1.1 Evaluate marketing opportunity options that address organisational objectives and evaluate their risks and returns in the selection process

1.2 Develop marketing strategies that address strengths and opportunities within the organisation’s projected capabilities and resources

1.3 Develop strategies which increase resources or organisational expertise where gaps exist between current capability and marketing objectives

1.4 Develop feasible marketing strategies and communicate reasons that justifies their selection

1.5 Ensure strategies align with organisation’s strategic direction

1.6 Develop a marketing performance review strategy, incorporating appropriate marketing metrics to review the organisational performance against marketing objectives

2. Plan marketing tactics

2.1 Detail tactics to implement each marketing strategy in terms of scheduling, costing, accountabilities and persons responsible

2.2 Identify coordination and monitoring mechanisms for scheduled activities

2.3 Ensure tactics are achievable within organisation’s projected capabilities and budget

2.4 Ensure tactics meet legal and ethical requirements

2.5 Ensure tactics provide for ongoing review of performance against objectives and budgets and allow marketing targets to be adjusted if necessary

3. Prepare and present a marketing plan

3.1 Ensure marketing plan meets organisational, as well as marketing, objectives and incorporates marketing approaches and a strategic marketing mix

3.2 Ensure marketing plan contains a rationale for objectives and information that supports the choice of strategies and tactics

3.3 Present marketing plan for approval in the required format and timeframe

3.4 Adjust marketing plan in response to feedback from key stakeholders and disseminate for implementation within the required timeframe

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Evaluate marketing opportunity options that address organisational objectives and evaluate their risks and returns in the selection process 
Develop marketing strategies that address strengths and opportunities within the organisation’s projected capabilities and resources 
Develop strategies which increase resources or organisational expertise where gaps exist between current capability and marketing objectives 
Develop feasible marketing strategies and communicate reasons that justifies their selection 
Ensure strategies align with organisation’s strategic direction 
Develop a marketing performance review strategy, incorporating appropriate marketing metrics to review the organisational performance against marketing objectives 
Detail tactics to implement each marketing strategy in terms of scheduling, costing, accountabilities and persons responsible 
Identify coordination and monitoring mechanisms for scheduled activities 
Ensure tactics are achievable within organisation’s projected capabilities and budget 
Ensure tactics meet legal and ethical requirements 
Ensure tactics provide for ongoing review of performance against objectives and budgets and allow marketing targets to be adjusted if necessary 
Ensure marketing plan meets organisational, as well as marketing, objectives and incorporates marketing approaches and a strategic marketing mix 
Ensure marketing plan contains a rationale for objectives and information that supports the choice of strategies and tactics 
Present marketing plan for approval in the required format and timeframe 
Adjust marketing plan in response to feedback from key stakeholders and disseminate for implementation within the required timeframe 

Forms

Assessment Cover Sheet

BSBMKG609 - Develop a marketing plan
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

Signature:

Date:

Assessment Record Sheet

BSBMKG609 - Develop a marketing plan

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: